How Amul Franchise Model Empowers Small Business Owners Across India 

Pardeep Sharma
8 Min Read

Low investment, high profits! Earn up to ₹60,000/month with an Amul franchise 

Amul, India’s largest dairy cooperative, has created a franchise model that supports and uplifts small business owners throughout the country. Known for its strong brand and wide range of dairy products, Amul offers affordable, low-risk franchise opportunities that help everyday entrepreneurs start their own business. This model has been particularly successful in making business ownership accessible even to people with limited resources or previous experience. 

Types of Amul Franchise Formats 

Amul has designed different franchise formats to suit the needs and budgets of small business owners. These formats allow people to choose the right kind of outlet depending on their location, investment capacity, and available space. 

Amul Preferred Outlet (APO), Kiosk, or Railway Parlour 

This is the most popular and affordable format for small investors. It requires a small shop space of about 100 to 150 square feet. The total investment is around ₹2 lakh. This includes: 

A refundable brand security deposit of ₹25,000 

Renovation and setup cost of around ₹1 lakh 

Equipment cost of approximately ₹70,000 

These outlets sell a variety of Amul products such as milk, butter, curd, ghee, ice cream, cheese, and ready-to-eat snacks. The profit margins for these products are: 

2.5% on pouch milk 

10% on packaged dairy products 

20% on ice cream 

These outlets are commonly seen near residential areas, markets, railway stations, and bus stands. Due to their small size and simple operations, they are easy to manage and run efficiently. 

Amul Ice Cream Scooping Parlour 

This format is designed for a larger space of around 250 to 400 square feet. It requires a higher investment of about ₹6 lakh, which includes: 

A refundable brand security deposit of ₹50,000 

Renovation cost of around ₹4 lakh 

Equipment cost of about ₹1.5 lakh 

This format focuses on selling Amul’s range of scooped ice creams, sundaes, shakes, and other dessert items. The profit margins are significantly higher in this model: 

50% on recipe-based items like sundaes and thick shakes 

20% on pre-packed ice cream products 

10% on other dairy items 

These parlours are usually set up in high footfall areas such as shopping malls, college zones, tourist places, and busy markets. 

Profitability and Earnings Potential 

Amul’s franchise model is considered one of the most profitable low-investment business opportunities in India. Monthly sales can range between ₹5 lakh to ₹10 lakh, depending on the location and customer traffic. Daily profits can be as high as ₹2,000, leading to monthly earnings of up to ₹60,000 or more. 

One major advantage is that Amul does not charge any royalty fees or profit-sharing. This means that franchisees keep 100% of their profits after covering their operating costs. This setup allows small business owners to earn a steady income without heavy financial pressure. 

Support Provided by Amul 

Amul provides strong support to its franchise partners to help them succeed. This support includes: 

Supply Chain and Product Delivery 

Amul has one of the most efficient supply chain systems in the Indian dairy industry. Franchise outlets receive timely delivery of fresh and packaged products, ensuring that shelves remain stocked and customers are satisfied. 

Marketing and Branding Support 

Franchise owners receive help from Amul for store branding, promotional offers, and advertising. Amul’s well-recognized brand name also draws customers automatically, which helps franchisees build a strong customer base quickly. 

Training and Guidance 

Amul conducts training sessions for new franchise owners and their staff. These sessions cover product knowledge, customer service, hygiene standards, and daily operations. Ongoing support is also available whenever needed. 

How to Apply for an Amul Franchise 

Getting started with an Amul franchise is a straightforward process. Interested individuals can apply online through Amul’s official platform. The application form requires basic personal information, details of the proposed location, and investment readiness. 

After submission, Amul’s team reviews the application and evaluates factors such as location potential, accessibility, and local demand. If the application is approved, the franchisee receives detailed guidance on how to set up the outlet, including design layout, equipment list, and supplier contacts. 

Impact on Small Business Owners 

Amul’s franchise model has had a positive impact on small business owners across India. It has opened the doors of entrepreneurship to thousands of individuals from different economic backgrounds. The low investment and low risk make it a great option for people who want to start their own business without taking heavy financial loans. 

This model is especially effective in small towns, suburbs, and rural areas, where job opportunities may be limited. Amul franchises not only provide income to the owners but also generate local employment, as most outlets hire 1–2 staff members. 

Additionally, Amul franchises promote self-reliance and help reduce dependence on outside employment. Many women, retired professionals, and young graduates have used this opportunity to become financially independent. 

Recent Growth and Future Outlook 

In 2025, Amul has seen strong expansion in its retail network. New outlets are opening in tier-2 and tier-3 cities, where demand for dairy products is rising. The company has also launched new product categories and healthier food options to attract a wider customer base. 

With its growing popularity, Amul’s franchise model is expected to create even more business opportunities. The company plans to further expand its reach by entering new locations and partnering with more small business owners. 

The Amul franchise model is a strong example of how a cooperative brand can support small business development across India. By offering low-cost investment options, fair profit margins, and reliable support, Amul has created a powerful platform for aspiring entrepreneurs. 

This business opportunity is not just about selling milk or ice cream—it’s about building sustainable livelihoods, strengthening local economies, and encouraging self-employment. With thousands of successful outlets already in operation, Amul continues to lead the way in inclusive growth and grassroots entrepreneurship. 

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Pardeep Sharma is an experienced content writer specializing in technology, cryptocurrency, and stock markets. Known for crafting engaging, thoroughly researched, and SEO-friendly articles, he excels at simplifying complex topics into content that is accessible and impactful. With a keen eye on emerging trends, Pardeep creates compelling narratives that educate and resonate with diverse audiences across digital platforms.
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