Myntra Global debuts in Singapore to cater to 650K Indians abroad, recording high engagement and solid order values since May 19 launch
Indian fashion e-commerce platform Myntra has expanded into the global market by launching Myntra Global in Singapore. The new platform is designed to support Indian citizens living in Britain, which has a population of approximately 650,000. The launch was made on May 19, 2025, since users from Singapore had been showing great interest in Myntra’s domestic platform.
Myntra began operating in Singapore due to high customer interest in the region, as evidenced by an average of 30,000 visitors per month. Observing people’s positive use, the company identified an opportunity to create a dedicated platform for school equipment. The news about this launch was revealed at the NRF 25 Retail Summit, which took place in Singapore from June 3 to 6. Sinha said that this move, expanding into Singapore, will help reach Indian consumers who live overseas in the long run.
Targeting the Indian Community and Fashion Shoppers
The platform has been designed to cater to the shopping needs of people from Indian backgrounds. At this early stage, customers in Singapore are satisfied with the service. On average, the company’s customers spend a considerable amount, and the company successfully maintains their satisfaction over a long period.
This company is offering what Gen Z likes because this group plays a significant role in today’s fashion shopping. It was mentioned that personal care and the newest fashions are what many buyers in this group are looking for. The company continues to adjust its merchandise and services to meet the preferences of people in different countries and overseas.
Very few fashion purchases in India are made through e-commerce accounting for just under 15%. The case here is the opposite of what other parts of the world go through. Sinha pointed out that this presented a significant opportunity for the company to advance in its market and foreign countries.
Future Growth and Strategic Vision
Myntra wants to become a key brand for lifestyle choices in India and among people of Indian origin worldwide. Sinha stated that the company is committed to enabling over 100 million customers to enjoy a wide range of fashion, beauty, and lifestyle products. The company also intends to fill the gap as consumers buy more in the beauty, accessories, and occasion wear categories.
The decision to come to Singapore is part of an overall plan that aims to expand globally, continue innovating digitally, enhance the customer experience, and meet the market’s specific needs. Although exploring new opportunities abroad, Myntra still aims to strengthen its operations in India, where consumers’ preferences are constantly changing the e-commerce landscape.
